Accessory Spotlight: Yvette Craddock - Shop Style Folio


Name: Yvette Craddock
Profession: Founder and owner of ShopStyleFolio.com
Fashion Industry Experience: My experiences in the industry include working as a professional model, image consultant, fashion journalist (print and television) and a fashion show producer. I sketch and design my own clothes, and work with my tailor to bring them to life.
What do you think of the current state of minorities within the fashion industry?: In researching the minority network of fashion industry talent, I am proud to discover so many incredibly talented people at established and emerging levels. I think that it is essential that we seek each other out and support each other to the best of our ability. I also encourage minorities, like myself, to continue to help each other develop our industry talent and business acumen.
Aspirations/Goals: Build ShopStyleFolio into a style megabrand.
Contact Info: www.shopstylefolio.com define@shopstylefolio.com
A little background on yourself/company:
My parents agreed to accept an invitation to have me model when I was five years of age. That experience set me on my path to a lifelong love affair with fashion and visual style. Throughout the years I’ve modeled and immersed myself in various fashion-oriented outlets and opportunities.
The impetus to my full-time foray into fashion was just being present in my life and listening and watching how other people responded to my self-packaging, namely my bold, beautiful jewelry. After fielding questions of “where did you get that” for about five years, I decided to channel my hobby into a world-class, fun and thrilling business. Building a brand from scratch is a challenge that has continuously piqued my interest –especially so since I have had my own advertising agency for over six years.
Thus, ShopStyleFolio.com is my vision: a one-stop accessories destination for the woman who owns her personal style.










